![Tesco must communicate its EDLP message loud and clear if it is to succeed | Comment & Opinion | The Grocer Tesco must communicate its EDLP message loud and clear if it is to succeed | Comment & Opinion | The Grocer](https://dmrqkbkq8el9i.cloudfront.net/Pictures/1024x536/2/1/0/213210_tescotoiletrollaisle_688288_crop.jpg)
Tesco must communicate its EDLP message loud and clear if it is to succeed | Comment & Opinion | The Grocer
![Morrisons on Twitter: "Come down to Morrisons today for our jumbo 24 roll pack of Velvet Comfort Toilet Tissue for £5 in store https://t.co/T9lzBm6atY https://t.co/QUJiQBiUKW" / Twitter Morrisons on Twitter: "Come down to Morrisons today for our jumbo 24 roll pack of Velvet Comfort Toilet Tissue for £5 in store https://t.co/T9lzBm6atY https://t.co/QUJiQBiUKW" / Twitter](https://pbs.twimg.com/media/DO2ay22WAAAct_D.jpg)
Morrisons on Twitter: "Come down to Morrisons today for our jumbo 24 roll pack of Velvet Comfort Toilet Tissue for £5 in store https://t.co/T9lzBm6atY https://t.co/QUJiQBiUKW" / Twitter
![M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live](https://i2-prod.getsurrey.co.uk/incoming/article20852111.ece/ALTERNATES/s615b/0_IMG_1991JPG.jpg)
M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live
![M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live](https://i2-prod.getsurrey.co.uk/incoming/article20852167.ece/ALTERNATES/s1200b/0_IMG_1987.jpg)
M&S, Lidl, Tesco, Asda and Co-op toilet roll compared to Andrex to find best one - Laura Nightingale - Surrey Live
![We tried 'value' toilet roll from Aldi, Tesco and Lidl and two impressed us - Elle May Rice - Liverpool Echo We tried 'value' toilet roll from Aldi, Tesco and Lidl and two impressed us - Elle May Rice - Liverpool Echo](https://i2-prod.liverpoolecho.co.uk/incoming/article24050647.ece/ALTERNATES/s1200b/0_PBA_LEC_240522TOILETROLLJPG.jpg)